By Whit Richardson, Maine Insiders Startup
Will Mitchell has worked for himself for the past 17 years, as a GIS consultant and then as founder of NBT Solutions, a professional services firm offering custom mapping software applications to clients.
His business efforts to date have been solid and offered steady employment, but he also came to realize that working for clients under a billable-hour model can be severely limiting.
So two years ago Mitchell and his NBT Solutions co-founder, Sean Myers, hatched a plan. Instead of spreading themselves thin by saying yes to whatever client approached them about building a different custom mapping application for this industry or that industry, they decided to focus their efforts and drill down on one industry where they had noticed a gap in the currently available software and what type of problems that caused for industry players. Rather than a client-first model, they wanted to shift to a product-first model.
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